When planning out a whole new online venture, or you need a new strategy to outdo your competitors, then you need to do SEO competitor analyses! With an SEO competitor analysis, you can do the following:
- Learn what strategies work and what’s ineffective
- Discover your competitors’ strengths and weaknesses, replicating and capitalizing on them
- Understand what SEO takes you need to focus on to move forward
- Understand the difficulty of outperforming competitors is when ranking over them
Fortunately, there are competitor analysis tools you can use to successfully identify what you need to improve with your strategies. Read on as I show you the top six to choose from and a quick guide on how to use them!
The Six Best Competitor Analysis Tools
Even the best SEO specialists will do competitor analyses to ensure that your strategies are working and improved to be better than anyone else’s! That’s why it’s important to utilize competitor analysis tools to push your business further.
Here are the six best tools you should begin looking into now:
- SpyFu
SpyFu is a tool that allows you to both research and download competitors’ profitable keywords. You get to see all paid and organic keywords competitors target so you can improve your own SEO performance. It’s one of the most powerful tools to use when analyzing keywords, having indexed billions of results from millions of domains!
Here are the steps to follow when using this tool:
- Find profitable keywords on SpyFu’s homepage. Simply type the competitor’s website URL.
- Analyze the keywords, studying both paid and organic ones your competitor uses. You can choose either “organic search” or “paid keywords” tab to reveal the necessary results.
- Export all useful and relevant keywords, clicking the export tab. You can save it as a CSV or PDF file.
- QuickSprout
The QuickSprout competitor analysis tool allows you to learn all about websites that are similar to yours. It will then give you recommendations on how you can outrank them and attract relevant visitors to your website!
Here are the steps to follow to drive more traffic to your own blog even with the competition:
- Head to the QuickSprout homepage and type in your competitors’ website URL. Select “Yes, I want more traffic.”
- Analyze the data received. You’ll be able to see your competitors’ Estimated Traffic Score, bill score, social networks share score, as well as their SEO score. This can help you know what kind of content you need to put out and what strategies you can tweak, which are similar (but more improved) to competitors.
- SimilarWeb
SimilarWeb is a great tool to dig into websites, apps, or other platforms. The top brands use it for its versatility and accuracy for any given website URLs! Here’s how you can use SimilarWeb to your advantage:
- Click the “mobile app” or “website” tab and type in your competitors’ URL, then click search.
- Once you get the results, you’re able to compare traffic statistics from various competitors by clicking the “Add Competitors” tab. You can also check their traffic sources to see where they get the most traffic from so you can focus on dominating that specific area.
- When checking their traffic sources, search their type of content posted. Following their content and making it better on your end can bring you even more traffic and online influence.
- Alexa
You need to focus on content to gain valuable and relevant traffic, which can help you succeed in your goals. Alexa is a great tool to use for that, which is an Amazon company that can provide deep analytical insights to both compare and optimize various businesses online. Follow these steps to use it:
- Visit Alexa.com and input YOUR website URL, clicking the “Find” button.
- Scroll down and find the “Audience Demographics” results, studying the browsing history, gender, and education makeup of your main audience and when you should publish new content when reaching out.
- You can also look into the audience information to see what content they are interested in, following what’s trending for that specific audience to have them stay on your website.
- Google Advanced Search Operators
Google is one of the most popular and useful search engines around the world. They even come with different tools to help you with your efforts for the website. Google Search Operators is one of them, which helps you find what you need to tweak specific search terms.
Utilize these search operators when creating content or searching for reliable data. You use it similarly to the typical Google search page, but with more specific filters.
For example, if you want to search for direct data, you will be directed to authoritative websites that have a reputation and proper studies. That way, you can link these to your content to make it more reliable to users, even finding out what your competitors are currently doing.
- Siteliner
If you want to explore your competitors’ website to search for broken link building opportunities or duplicate content, you can use Siteliner. This can help with your search rankings, so follow these steps:
- Type a website you want to get natural links from, then select “Go.” The tool will then scan websites for broken links and duplicates.
- Expand the broken links and see the specific ones.
- Download the Site Report in a PDF document or spreadsheet to use as a reference.
You can now use the results for broken link building. It will help website owners replace dead links on websites that harm their rankings. Ask if they can replace such links with your own relevant ones for better SEO in your end.
Wrapping It Up
I hope that this article on the best competitor analysis tools helped you out! So don’t wait any longer and begin using any of these tools now.
Do you have any questions or want to share your tips and experiences on the best competitor analysis tools? Share it in the comments section below, all your thoughts are much appreciated!
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Top 6 Competitor Analysis Tools
SEMrush: Provides in-depth insights into your competitors’ organic and paid search strategies, keyword rankings, and backlinks.
Ahrefs: Offers comprehensive competitor backlink analysis and keyword research to uncover their SEO strategies.
Moz: Allows you to compare domain authority, track keyword rankings, and perform site audits for competitive analysis.
SpyFu: Focuses on competitor keyword research and PPC insights, helping you understand their advertising strategies.
SimilarWeb: Provides data on website traffic, sources, and audience behavior to analyze your competitors’ online presence.
BuzzSumo: Offers insights into content performance, social media shares, and influencers in your niche, helping you identify successful content strategies of competitors.
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