In this day and age, it is pretty much impossible to not have heard of cloud computing. It is a pretty invaluable technology in the rapidly growing modern world. As a refresher, cloud computing is the process of being able to access important documents and applications from anywhere and at any time. It offers the convenience of remote access to files that would not have been possible to do on a local hard drive. This obviously has a valuable place in business, but did you know that your marketing department could benefit from cloud computing as well? This article will highlight some of the ways in which the Cloud can help your business’s marketing department. [Read more…]
Inbound Marketing: What Is It And Why You Need To Focus On It
While this has officially been declared the year of the entrepreneur, starting a small business has actually never been harder. The tools are plentiful, the costs are low and the market seems huge – so what’s the problem?
The biggest problem small business owners face nowadays is standing out from the crowd and reaching out to their customers. A high quality product alone just won’t do – smart branding and active marketing are key to taking your business to the next level.
Huge, expensive marketing campaigns ran by large, corporation-like agencies are successful almost without exception. However, a campaign of that scale is extremely expensive, and is most often out of reach for an emerging small business. [Read more…]
9 New Startups Marketing Rules Everyone Should Know
Having your own startup can be quite an exciting experience. You start with an idea and as you grow it into a feasible product or service, there is a lot of learning involved along the way. Sometimes you follow the steps of successful entrepreneurs to get through certain phases and many-a-times you innovate the solutions suiting your situations.
Amidst all the excitement and juggling from one hurdle to another, the one common dialogue that most of the startup owners “We do not have much budget for marketing.” [Read more…]
5 Simple Guidelines for Creating Intelligent Content in 2017
When you decide to write content, you want to make sure that you create the best pieces for your site and prospects. You may write the best tips and tricks, but there is one important thing that you need to check out – writing intelligent content.
This year, individuals who do online writing jobs from home and businesses are prepared to use a lot of resources to get good content. In fact, intelligent content is the way of the content future, and you don’t want to miss on this precious opportunity. Before diving in into the guidelines, we are going to look at what intelligent content is, which type of companies needs it, its benefits, and some great tips to help you create the best content of the year. [Read more…]
How to Market Your Brand on Social Media
Brand marketing is not something you normally think about if you have a small online business or just maintaining a blog, but whether you think you have a “brand” or not isn’t the point. Your online presence has to achieve recognition to get any kind of traffic, which is what you want regardless of the nature of your purpose, and that is technically a brand.
That said, successful marketing of a brand depends largely on how much authority you can muster, and in most cases today that means having a good social media presence. You only have to know that marketers fully expect a 72% increase in social media marketing spending in the next 3 years, and you will realize that social media is the way to go for your own brand marketing [Read more…]
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These 5 Steps Will Help You To Start An Instagram Marketing Campaign
Instagram is one of the largest and the second most popular social media platform. The number of Instagram subscribers grows every minute. Big companies and agencies are using social media marketing to increase the recognition of the product. Instagram now has 600 million monthly active users. A lot of companies use social media platforms to reach the target audience. A proper marketing campaign can significantly boost your business absolutely for free. Take a look at a list of 5 steps that will help you to start an Instagram marketing campaign: [Read more…]
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