Did you know that search engines are nowadays used to rank your sites on Google? This means that everything you search on your social media platform will always be shown in the results and used to determine your ranking on google.
It is always crucial for a business to have a higher search engine rank since it will cause an increase in your site, which means that a lot of people will get to see your business and react to it positively.
A lot of people are always performing online searches daily, and this is why the business owner needs to optimize their websites to improve the rankings on google. Better and higher search engines will help you grow your business and thus obtain a lot of potential customers.
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The size of your targeted market defines the size of your business. If you are a bakery operating in Houston or Manhattan and serving only the residents of the respective areas, then you qualify as a small business.