How COVID-19 Is Affecting Search Traffic

In light of the coronavirus, or known as COVID-19, it might have webmasters and experts wondering, how does it affect their search traffic?

Unsurprisingly, the answer will be, “it depends.”

Since search reflects human behavior, the coronavirus has been affecting certain industries differently. Similar to how people are purchasing specific essentials in the supermarkets, e-commerce websites that sell similar essentials are most likely to experience a surge in their traffic.

This constantly changes as the news continues to unfold. For instance, when news about quarantine were announced, traffic and impressions for non-perishable food spiked!

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