Each day, more and more businesses jump into the fold of building a website from scratch because the lure of ecommerce is now too obvious to ignore. SEO or search engine optimization is the process of making a website show up more prominently in people’s queries online. Ideally, you want to achieve do SEO through things like exquisite web design, fast page loads, and awesome content. However, these things take a lot of effort, money and time; which is why some are drawn into temptation of ‘black hat SEO‘.