How to Boost Your Instagram Engagement Rate

How to Boost Your Instagram Engagement Rate

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Instagram profile heavily relies on the engagement rate. If you are not capable of accomplishing that, the whole idea of trying to have an impact on this platform is going to waste.

Some people try to overcome the problem by simply purchasing fake followers, likes, comments, and so on. While it may seem great on the surface, the reality is quite different. 

The best mindset to have in this case would be thinking long-term and taking everything slowly. Of course, there are certain methods that can help you with boosting the whole thing.

Instagram Stories

Instagram stories feature is becoming more and more popular. No surprises there since more brands are becoming wise to how much it can actually accomplish.

Since a story is up for only 24 hours, you can take advantage of this fact and post exclusive content there. People will keep a closer eye if there is something to be gained. You can learn how to build audience with instagram stories in this Oberlo guide. 

Complete Your Profile

This may sound like not that big of a deal, but you should still make sure that your bio is in order and looks professional. People pay attention to that and if you are not on top of this, your reputation might start plummeting. 

Schedule

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If you have a schedule, make sure to follow that properly. Otherwise, you will not be able to meet your audience’s expectations that you have spent so much time building. And before you know it, your overall engagement rate will start to drop.

Sure, there might be times when you are unable to come up with decent content on a regular basis, but try to prepare some content in advance for such times. 

Catchy Copy

Copywriting is extremely difficult and not everyone is capable of accomplishing a good enough text to catch the attention of others. But you have to start somewhere, right?

Trial and error are inevitable here, but if you are persistent enough, you should be able to become better. Take a look at some of the most successful posts on Instagram and pay attention to what the text on them is like.

Respond

If you have any direct messages or comments under a post, try to respond to them as much as you can. This shows that you care. There will likely not be that many at first, so it will be easier, though the situation might change in the future. 

Hashtags

Making use of hashtags should be obvious even to Instagram novices. But the problem lies in picking the right hashtags and even coming up with something of your own. Branded hashtags would be a perfect way to stand out from the competition and really show off others that you have reached a certain milestone. 

Analytics

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Look at the numbers. Try to understand what makes everything better and which areas need improvements. Analytics are available for everyone, and not using them would be a total waste.

Influencers

The biggest celebrities on Instagram have millions of followers. You will likely not have to deal with those since hiring such a person for even simple shoutout costs ridiculous amounts of money.

Luckily, there are plenty of micro-influencers that can bring you benefits even if they do not have so many followers. The price to pay is lower, and since they specify in a particular niche, you can expect that their followers are more keen to pay attention to what he or she says.

Organizing Giveaways

There is hardly any better method of pumping the engagement numbers than by organizing a contest. People will be more than eager to participate if you offer them free stuff. A simple like or comment to enter is appealing since all it takes is just a few seconds. And if you are capable of organizing multiple giveaways, brand awareness and engagement should certainly end up improving exponentially.

Content Variety

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Things are bound to become too stale at some point even if you are keeping up with the schedule. Try to introduce more content variety. Be it inspirational quotes, videos, something funny, and so on. While everything should be related to your industry, mixing things up and introducing a little variety should help with keeping things fresh and interesting.

After reading this you should get the general idea of how to put your engagement rate on Instagram in a better place. And keep in mind that the more methods and techniques you apply, the more effective your entire campaign is going to be.