The Internet has opened new opportunities for businesses. These days, the world is a global village where you can literally advertise and sell anything online. It is fast, cheaper and way more convenient than using traditional approaches. Of course, with new opportunities, there are challenges as well. The biggest one being having to deal with Internet security.
Yes, cybercrime is now one of the biggest concerns when it comes to Internet security for businesses. Unfortunately, there is no single answer to cyber-attacks other than to keep working hard against targeted attacks. One place to start is to secure your website using a wildcard SSL (Secure Socket Layer) certificate if you have unlimited subdomains.
What’s a Wildcard SSL Certificate?
In plain simple language, an SSL/TLS certificate is a digital certificate installed on your webserver to secure communication between the end-user and server-side. Think of it as a way of ensuring that no one can intercept and decipher the data being exchanged between your web users and your server. There are many types of SSL certificates, depending on your business website needs.
Say your business website is www.example.com for instance and you also have multiple subdomains under this domain, e.g. sports.example.com, news.example.com, documentaries.example.com etc.
You may want an SSL that secures your root domain plus all the subdomains, and this is where to of SSL known as wildcard SSL Certificate comes in! You purchase one SSL certificate, and you can secure your website domain along with any other subdomain under it. Let’s look at some of the advantages of using a wildcard SSL.
Benefits of Using Wildcard SSL
“One Size Fits All” SSL Certificate
A wildcard SSL is the best fit if you want to secure multiple subdomains under your root business domain. In other words, you don’t need to buy SSL certificates equivalent to the number of subdomains you want to secure for your business. Buy one, and you are good to go!
Save Costs
The ripple effect of that one size fits all advantage is that you get to save on the cost of securing your website. This is especially the case if you are securing just a few subdomains for a start. You can then add more subdomains in future without really having to incur an extra cost. This is one of the reasons why a wildcard SSL is quite popular among Small & Medium Enterprises.
Easy to Install & Manage
With a wildcard SSL, you don’t just get to save on cost, but you also avoid going through lengthy technical challenges of dealing with web security. It is a “one-click” install solution to securing your website and subdomains at a go. You get to manage the certificate from one place, which is excellent for anyone who doesn’t have a lot of technical skills in this domain.
Boost User Trust
Believe it or not, web users are becoming more aware of security flags on the Internet. You are more likely to increase your conversion rates for your businesses if your users feel more secure, especially when it comes to personal data. By buying a wildcard SSL, you get to show them that you care about security and in fact, you can show off your wildcard SSL security trust seal to drive the point home. Your site will also display that green padlock on the user browser, which is a plus in boosting user trust.
Boost Your SEO efforts
SEO stands for Search Engine Optimization, and it is essentially a technique of ranking higher in search engine sites like Google. There is that phrase that “you are either on the first page of Google; otherwise, you don’t exist all”. It is no brainer that businesses ranking higher on Google get more conversions.
Long story short, there is a lot that goes into ranking higher on Google, but one of the ranking signals is your web security. Google wants to make the web more secure by encouraging more websites to install SSL certificates. This means that your business is more likely to rank higher if you secure the domain and its subdomains using a wildcard SSL.
Final Thoughts:
These are but a few reasons why and when you should go for a wildcard SSL certificate. A point to note, though, a wildcard SSL isn’t the best option if you are looking to secure second-level subdomains. You won’t be able to use it to secure something like news.world.example.com with this type of a certificate. You can go with a multi-domain wildcard to secure second-level subdomains OR
A SAN (Multi-domain) certificate is the best option for such a scenario. Also, HTTPs isn’t equal to complete website security. It is just a beautiful place kick start thing, but there is a lot of other you will need to undertake to achieve holistic website security for your business.
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While wildcard SSL certificates offer excellent coverage for subdomains, they do have limitations. They cannot secure second-level subdomains, such as news.world.example.com. For businesses needing broader coverage, considering a SAN (Subject Alternative Name) certificate might be more appropriate. It’s important to assess your specific needs to choose the right type of SSL certificate for comprehensive security.
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A wildcard SSL certificate offers great convenience by simplifying the installation process. It’s a perfect solution for those looking to secure multiple subdomains without the hassle of managing several certificates.
One of the biggest benefits of a wildcard SSL certificate is centralized management, which significantly reduces technical complexity. It’s especially helpful for businesses that want to streamline their security measures.
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Your explanation of how Wildcard SSL enhances security and builds customer trust is particularly important in today’s digital landscape, where cybersecurity is paramount. With data breaches and cyber threats becoming increasingly common, customers are more aware than ever of the importance of secure connections. A Wildcard SSL certificate ensures that all subdomains are protected, providing peace of mind for both the business and its customers. It’s great to see how having a secure connection can positively impact customer confidence and improve overall site performance, as secure sites often rank better in search engine results.
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The article effectively highlights the advantages of Wildcard SSL certificates for businesses, emphasizing cost savings, ease of installation, and enhanced user trust. By securing multiple subdomains with a single certificate, businesses can improve their online security and SEO performance, ultimately driving higher conversion rates. A must-read for online enterprises!
Informative post! I didn’t realize how versatile wildcard SSL certificates are for businesses managing multiple subdomains. It’s great to know they can save both time and costs compared to individual certificates. Do you think they’re the best option for small businesses with just a couple of subdomains, or would a standard SSL suffice
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Great article! The explanation of how wildcard SSL boosts security and simplifies certificate management is invaluable for businesses looking to protect their online presence.