It is difficult enough to pique people’s interest without having a complex algorithm to contend with that determines what will or not appear on the search engine of each individual, even that defined by their personal online activity. Search Engine Optimisation (SEO) should play a vital part in the thinking process of creating content that is not only attractive and effective but also lasting in terms of relevance. Whether the owner of a blog or business, if your goal is to see a steady stream of incoming traffic, then the following few tips can help in generating and maintaining that coveted spotlight. [Read more…]
Utilizing the Cloud for your Marketing
In this day and age, it is pretty much impossible to not have heard of cloud computing. It is a pretty invaluable technology in the rapidly growing modern world. As a refresher, cloud computing is the process of being able to access important documents and applications from anywhere and at any time. It offers the convenience of remote access to files that would not have been possible to do on a local hard drive. This obviously has a valuable place in business, but did you know that your marketing department could benefit from cloud computing as well? This article will highlight some of the ways in which the Cloud can help your business’s marketing department. [Read more…]
Inbound Marketing: What Is It And Why You Need To Focus On It
While this has officially been declared the year of the entrepreneur, starting a small business has actually never been harder. The tools are plentiful, the costs are low and the market seems huge – so what’s the problem?
The biggest problem small business owners face nowadays is standing out from the crowd and reaching out to their customers. A high quality product alone just won’t do – smart branding and active marketing are key to taking your business to the next level.
Huge, expensive marketing campaigns ran by large, corporation-like agencies are successful almost without exception. However, a campaign of that scale is extremely expensive, and is most often out of reach for an emerging small business. [Read more…]
5 Ways How To Get Creative On Social Media
Whether you’re trying to build business relationships with your social network or performing key marketing strategies for your brand, it pays to have a twinge of creativity. Here are five ways to unleash your social media creativity for the benefit of your brand. [Read more…]
5 New Thoughts About SEO That Will Turn Your World Upside Down
While the internet is constantly evolving, so are the algorithms of search engines such as Google. Because of this, SEO techniques of businesses must also evolve. If you are in the field of digital marketing, then here are a few SEO tips that you should watch out in the coming months: [Read more…]
9 New Startups Marketing Rules Everyone Should Know
Having your own startup can be quite an exciting experience. You start with an idea and as you grow it into a feasible product or service, there is a lot of learning involved along the way. Sometimes you follow the steps of successful entrepreneurs to get through certain phases and many-a-times you innovate the solutions suiting your situations.
Amidst all the excitement and juggling from one hurdle to another, the one common dialogue that most of the startup owners “We do not have much budget for marketing.” [Read more…]
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