If you want your site to be successful, then tracking your search engine optimization (SEO) is one of those things you can’t skimp on. You will most likely have invested a lot into your blog and the SEO that helps it to perform better on the internet. You want to know if your efforts are paying off. If you don’t measure something, then you will be in the dark, for the most part.
In a nutshell, SEO tracking is the process of measuring the performance of your SEO efforts. This is one of those advantages that come with digital marketing. You can measure everything with tools like Ahrefs and Google Analytics.
“The greatest problem with SEO tracking isn’t getting the metrics; you have all of them. The greatest problem is not knowing which metrics are most important,” says John Hardy, a consultant with an SEO agency in Los Angeles. So, that’s what we’re going to look at today: the most important SEO metrics that a blogger should consider.
Your CTR
This is a measure of the portion of your people who click on the link to a page of yours after they see it on a search engine. If 100 people searching for a given keyword saw your page as one of the results on Google, and 20 of them clicked on that page, then that would make your click-through rate (CTR) at 20 percent.
CTR is a good way of telling whether or not you’re catching your users’ attention. If it’s low, it might mean you have to work on your meta descriptions or title tags. It could also be related to your page ranking since pages ranked lower on the search engine generally have lower CTRs.
Your Organic Traffic
This is one of the most important metrics you will ever use to check the performance of your SEO. You’re looking at how many visitors are coming to your site organically from the search engines. It gives you a feel for the direct impact you are having with your SEO as compared to your total traffic. What you want to do with SEO is to make yourself more visible in search engine results pages (SERPs) whenever users search for industry-specific keywords. If you’re doing everything right, then your organic traffic should go up as a result.
Your Bounce Rate
We call it a bounce when a user comes to a page of yours and then leaves before visiting any other pages. The total percentage of visitors to your page that does this is referred to as your bounce rate.
The bounce rate will tell you whether users are getting what they expected when they come across your content. If most of them are leaving as soon as they arrive, then your page isn’t giving them what they were looking for in the first place.
Your Keyword Ranking
This is probably the most popular SEO metric out there. The whole point of SEO, it can be argued, is to improve your SEO rankings for certain keywords. You need to know which keywords your site is ranked for and how well it does for each of those keywords.
Your Domain Authority
This is how highly Google views your site. You can get a feel for this by checking the number of links your site has earned over the years. Fortunately, there are plenty of tools out there that help you do this. The more backlinks your site has, the more authority is afforded to it in the eyes of Google.
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Organic Traffic and Page rank seem to be most important as the latter affects the former. I love your blog.
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Bounce rate what scares me and Organic traffic is what everyone expects to get at earliest. Im trying to work on all those points you have mentioned in your blog. Im sure i’ll get great results. Thanks mate.
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Thanks for this article Karan. SEO executives often tend to ignore the need to quantify their efforts to optimize campaigns. Great article.
Thanks a lot for your nice post and also thanks for giving your time for the post. Great help for me!
Great points. CTR, organic traffic and DA are vital for a blogs survival.
Seems quite interesting, in fact I’m going to apply these rules instantly.
Good points. Organic traffic is king when it comes to seo-optimization not just for any blog but for any online company in general.
Great post
What are the most important metrics to track and measure for SEO?
easy to understand. great post
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1) New referring domains backlinks are one of most important google ranking factor
2) domain authority and domain rating
3) on page optimization scores
4) Text readability metrics
5) Impressions
6) click through rate
7) keyword ranking
8) organic visibility
Enjoyed your article as its highly informative
It is one of the first things to consider when developing an SEO strategy.
A blogger is to produce content in the form of articles. Blog content is how you provide value to your audience, educate them on what your business is about, and ultimately build trust with them before you can expect them to spend any money.
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