6+ Content Marketing Tips: Watch, Talk and Learn

It is difficult enough to pique people’s interest without having a complex algorithm to contend with that determines what will or not appear on the search engine of each individual, even that defined by their personal online activity. Search Engine Optimisation (SEO) should play a vital part in the thinking process of creating content that is not only attractive and effective but also lasting in terms of relevance. Whether the owner of a blog or business, if your goal is to see a steady stream of incoming traffic, then the following few tips can help in generating and maintaining that coveted spotlight.

Software Sprinklr is a social media management platform. Facebook and the like are the pulse of the modern age and therefore important to engage with in order to promote your content. Particularly considering consumers’ seconds-long online attention span, the window of opportunity to draw their initial focus is very small. Twitter and Instagram are great for posting eye-catching phrases and images, visual stimulation, as elaborated by Lucidpress, being a highly valued marketing tool revolving around the concept of making a good first impression.

Google Analytics is a handy program that compiles data related to visitor activity. By seeing the number of people accessing your website, from where or how often you will form a clearer idea of its impact on users and where improvements can be made. Its popularity among Fortune 500 companies was evident in 2015 when 69% of the market share in tracking platforms was taken up by GA, E-nor reports, far ahead of Adobe Analytics with 28%. Google offers several other tools, like Tag Manager, to assist with observing your professional online presence.

Cloud computing has become an essential part of a flexible workload, allowing to get busy or creative anywhere at any time. It also allows collaborators to connect, quickly exchange resources and ideas. In the marketing side of things, this means that you need to spend less time scouring countless files and folders on your computer for information. Everything is in one place, accessible from any mobile device, which can then immediately be used to create or update content, answer a customer’s question, investigate the competition and so on.

An extensive list can be found on the website Curata of invaluable programs that can benefit any business, big or small, wishing to enhance its potential through efficient marketing. However, apps or gadgetry can only do so much to promote your content. If that is not up to par, visitors are unlikely to want to find out more.

Writing Content That Is

Evergreen. The information in the text should be relevant and discoverable for a long time after it has been written. According to another study by Nicholas Eubanks in 2012 on the true power of content that is instructive, effectively linked and constantly updated so as not to become outdated, new traffic and its benefits can be attracted to it, years after its publication. Wikipedia’s 5,473,497 articles rank on the first page for almost 50% of all Google searches. Lifestyle magazines competing for audience rely heavily on tips and How to guides – ELLE’s make-up 10 commandments received 5,000 Likes almost instantly. Players of online casino games details a range casino games strategies and even Tetris has suggestions for advanced tactics. A Beginner’s Guide to SEO is one of the examples showcased by Eubanks, consisting of a visually stimulating and interactive presentation that would always be of technological interest.

Grammatically accurate. If there is something that instantly marks content as being of lesser quality than others, it is these sorts of mistakes. HubSpot admits to its own mishap among a series of unfortunate marketing moments. Bad spelling, missing words and spaces, misplaced apostrophes; it does not matter whether or not they are one-off errors. The visitor who notices them will doubt the credibility of the provider, an outcome that can be avoided with the help of a second pair of knowledgeable eyes or a proofreading tool, such as much appreciated Grammarly.

Intelligent. For example, putting the terms, “best game vocabulary mobile,” into a search engine will bring up a list of web pages that contain these words, like Inc. and its seven mobile apps that can increase your vocabulary. Typing, “music art animals,” produces an article by the BBC on the best songs containing animal noises, a compilation of videos neatly separated by small descriptive paragraphs. Online content should be written and structured in a way that is easily discoverable, reusable, adaptable and, above all, understandable by its target audience. The techniques and advantages of this type of marketing have been supported by a case study, The Language of Content Strategy, carried out and published in 2014 by Scott Abel and Rahel Anne Bailie.

With 2016 statistics seeing a 5% increase in the effectiveness of blogs as a marketing tactic, as well as a sudden leap in E-books/whitepapers, online presentations and illustrations/photos, it would appear that the public responds better to subjective and visual promotional content. They look for providers that, while adhering to their needs and desires, can move and communicate in a clever yet non-alienating manner.