5 Essential eCommerce SEO Tips for 2019

If you’re looking to improve your eCommerce site this year, you’ll need some expert SEO tips to make effective moves.

We’ve got you covered.

Search engine optimization will help get your site ranked higher on search engine result pages. These simple tactics will improve traffic to your store while allowing you to cut back on paid advertising.

Creating a good SEO strategy will take a bit of time. However, the work will be well worth it. If you’re ahead of us and already implementing these steps, you can seek out the help of professionals like SEO A.I. to get personalized SEO 101 tips.

1. Optimize Your Anchor Text

Internal links are crucial to the SEO process. They’re not as important as external backlinks, but they still influence search ranking. When your site has suitable internal link structure, search engines are able to determine the relationship between each page. They’re then able to value every page on the website.

To optimize your anchor text, determine which pages could benefit most from these links. Skillfully placing useful anchor text won’t disrupt the way visitors view your site. It should blend in smoothly with the rest of your content, but be branded and descriptive.

Important: Remember to not go overboard and avoid keyword stuffing.

2. Utilize Breadcrumbs to Improve eCommerce Site Structure

Site structure helps improve your chances of visitors exploring the entirety of your website. This will, in turn, help your site’s ranking on result pages.

Breadcrumb navigation is the best type of navigation for your eCommerce site. It allows visitors to know where they are on your site’s hierarchy of pages without looking at the structure of the URL. The following are just a few benefits of using breadcrumbs:

• Improves User Experience. Having a large number of categories for your store improves users experience when they know where they are on your site.
• Improves Your CTR. When using Google on mobile, full URLs are replaced with breadcrumb navigation, which improves your click-through rate. 
• Improves Site Structure. Breadcrumbs make it easier for search engines to understand the structure of your site. 
• Built into Most eCommerce Themes. The majority of eCommerce themes provided by sites like Shopify have breadcrumbs as a built-in option. This way you don’t have to manually code them yourself.  

3. Speed Up Your Website

Speeding up your site enhances usability as well as improves your ranking. If your website runs slowly, potential customers will abandon their shopping carts in frustration as they wait for a page to load.

Research has shown that about 40 percent of online users abandon sites that take longer than 3 seconds to load. Utilize tools that help determine your site’s speed and identify components that may be causing the problem.

4. Optimize Your Site for Google’s Featured Snippets

Google’s featured snippets give internet users the answers they’re looking for on the search engine results page. This snippet gives them the most relevant information they need without having to click on any sites. This feature provides new opportunities to eCommerce sites looking to increase their visibility.

If you’re looking to take advantage of featured snippets, focus on your product pages which will improve not only visibility but also your CTR and revenue. Featured snippets include many details about products including prices, reviews, ratings, images of products, and the availability of products.

5. Monitor Your SEO Visibility

Google and other search engine providers are known to release at least 2 to 3 major algorithm changes each year. Some of the last updates made prioritized HTTPS protocol enabled sites and mobile optimization. It’s impossible to know exactly when these updates are made. However, monitoring your site’s visibility will give you a better idea.

There are many third-party tools that can help you in this endeavor. Being proactive in your optimization will keep you ahead of the competition and improve your business’s organic performance. 

Search Engine Ranking You Can Expect

The tactics above are sure to help improve your search engine ranking. In turn, you’ll see improvements in your site’s traffic, user experience, and visitor-to-customer conversion.