Small business owners frequently disregard paid advertising as something they might consider later on. It is given up in the pretext of saving time or money. However, investing even a small amount of money in paid advertising might help you generate more sales and expand your consumer base. It has a favorable impact on your company’s perception and brand awareness in addition to income. Below are 4 reasons paid media can help your small business.
- Paid advertising allows you to reach out to your customers wherever they are
According to a recent study, 81 percent of customers conduct online research before making a purchase choice, with 60 percent using a search engine as their first stop. Advertisements in newspapers are as good as dead. Pay-per-click (PPC) ads, such as those seen on Google’s search network, allow you to position your business as the answer to a customer’s inquiry. For example, if we Google “video agency st. Louis,” The Storyteller Studios comes up first in the sponsored posts section. While many businesses choose to advertise on Google in order to reach the largest possible audience, you can also choose to promote on other networks. If you know your target audience spends a lot of time on Facebook, you can use Facebook Ads to promote your product where they spend the most time.
- Paid advertising improves the reputation and credibility of your business.
In the near term, there’s a “fake it til you make it” element to improving your company’s image among potential clients. When people see a company’s advertisement (especially a good one), they automatically assume the firm is wealthy. And if consumers believe a company has money, they presume it is doing well, implying that there are other customers. It’s a subtly effective method of generating social proof.
- You have a lot of control over how your ads are targeted
Sites like Facebook and Google have a lot of data at their disposal. If you’re looking for spas in the neighborhood, Google won’t display you an ad for new tires. And Facebook knows better than to present a life insurance ad to someone who claims to be a 20-year-old university student on their profile. These organizations not only have the data to appropriately distribute your adverts, but they also have a financial incentive to do so. You, like them, want people to click on your ad. They want to make sure people are genuinely clicking because you pay per click. They also want to make sure that the people who click on the advertising are the ones who are most inclined to buy. If you don’t have a lot of client information, paid advertising can target potential purchasers based on your current criteria (such as age and region).
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You can track results and monitor how individual ads are performing using Google AdWords and Facebook Ads Manager. You may get demographic data on the types of people who are looking at your ads and utilize that information to better target prospects in the future. You can monitor which devices people use the most when they connect with your ad, see when time of week or month your advertisements have the greatest reaction, and even personalize your account to show only the stats you care about.
You don’t have time to devote to monitoring and generating reports as a small business owner, and you definitely don’t have the means to hire a social media coordinator. Fortunately for you, paid advertising solutions provide you with access to valuable materials that assist you in making informed business decisions.
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